Which of the following is a characteristic of the 'Attention Economy'?
A. Only traditional advertising without digital platforms
B. Attention is unlimited and has no economic value
C. Human attention is treated as a scarce resource that platforms and content providers compete to capture
D. Only physical goods matter
Answer: Option C
Solution (By JKSSB Mock Tests)
In the attention economy, the limited cognitive resource of human attention is the scarce factor that digital platforms, media and advertisers compete to attract and monetise.
Explanation:
In 2015, the Planning Commission was replaced by NITI Aayog, which promotes cooperative federalism, provides strategic and technical advice, and does not impose centralised Five Year Plans in the earlier form.
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