Which of the following is a characteristic of the 'Attention Economy' business models of many digital platforms? MCQ with Answer and Explanation

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Which of the following is a characteristic of the 'Attention Economy' business models of many digital platforms?

A. They never use advertising

B. They only sell physical products

C. They often provide services free of monetary charge and monetise user attention and data through advertising

D. They always charge users high monetary prices

Answer: Option C

Solution (By JKSSB Mock Tests)

Many digital platforms operate on a 'free' model in which users pay with their attention and personal data, which are then monetised primarily through targeted advertising.

This question belongs to: Economy GK Economy Set 1

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The Coase theorem suggests that private bargaining can solve externality problems if:

A. transaction costs are high and property rights are unclear

B. the market is monopolized

C. transaction costs are low and property rights are clearly defined

D. the government imposes taxes

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Correct Answer: Option C

Explanation:
The Coase theorem states that with low transaction costs and clearly defined property rights, private parties can resolve externalities.

This question belongs to: Economy GK Economy Set 1