Which of the following is a characteristic of the 'Attention Economy' business models of many digital platforms?
A. They only sell physical products
B. They never use advertising
C. They often provide services free of monetary charge and monetise user attention and data through advertising
D. They always charge users high monetary prices
Answer: Option C
Solution (By JKSSB Mock Tests)
Many digital platforms operate on a 'free' model in which users pay with their attention and personal data, which are then monetised primarily through targeted advertising.
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