Which of the following is a characteristic of the 'Attention Economy' valuation of platforms?
A. Attention has no relation to valuation
B. Valuations are based only on physical assets
C. Only book value matters
D. Market valuations often reflect the platform’s ability to capture and monetise user attention and data rather than traditional cash flows alone
Answer: Option D
Solution (By JKSSB Mock Tests)
In the attention economy, the market value of many digital platforms is driven by their capacity to attract, retain and monetise user attention and the data generated by user engagement.
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