Which of the following is a feature of 'Multi-Sided Platforms'?
A. They are identical to traditional linear firms
B. They serve only one group of users
C. They never exhibit network effects
D. They intermediate between two or more distinct groups of users and must solve the chicken-and-egg problem of attracting both sides
Answer: Option D
Solution (By JKSSB Mock Tests)
Multi-sided platforms bring together two or more distinct customer groups that need each other and whose interactions are mediated by the platform; pricing and design must balance the interests of all sides.
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