In the context of the digital economy, 'Zero-Price Markets' are characterised by:
A. Markets without any economic activity
B. Markets in which all goods are free without any monetisation
C. Only traditional markets with positive prices
D. Markets in which the monetary price charged to users is zero and platforms monetise through other means such as advertising or data
Answer: Option D
Solution (By JKSSB Mock Tests)
Zero-price markets are those in which consumers pay no monetary price; the platform typically monetises through advertising, data sales or complementary paid services, raising distinctive issues for competition analysis.
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